1. Authenticating and identifying you on our websites and applications so we can provide you the services you requested.
2. Keeping track of information you have provided to us — for example, keeping items in our shopping if you pay for items through the BAB Website.
3. Remembering your preferences or where you left off in your use of an BAB website.
4. Measuring your use of the BAB websites so that we can improve them, tailor our websites and online services to your likely interests, and for market research.
5. Understanding your likely interests so we can provide you more relevant ads and content on other companies’ websites.
Technically speaking, cookies are called “HTTP cookies.” There are other technologies that can be used for similar purposes, such as HTML5 Local Storage and local shared objects (LSOs). LSOs are used by the authors of files that are read by Adobe Flash Player and the websites hosting those files. We may use HTML5 Local Storage, LSOs, and similar technologies for authenticating you, keeping track of information you have provided to us, and remembering your preferences (see purposes numbers 1 through 3 above).
Web beacons and embedded scripts
Web beacons and embedded scripts are other technologies that we use in our websites and applications, as well as in some of our emails and ads.
Web beacons (or “tags”) are simple programming code included in web pages, emails, and ads that notify the BAB (or the companies that help us run our website) when those web pages, emails, or ads have been viewed or clicked on.
Thank you for using ww.bab.org.uk. We hope you find it informative and professional and look forward to reading your comments and developing the site for your future use.